Ascott Group is a renowned manufacturer of glues and auxiliary materials for finishing and renovation, known for its exclusive brands like Decoretto, KLEO, KLEO PRO, KLEO HD.
The company has implemented several modules of Business Intelligence (BI) for sales analysis, forecasting, and channel analysis, and for planning and managing sales.
Moreover, the implementation of BI & DWH has enabled the company to effectively analyze the effectiveness of its marketing campaigns. With the help of BI, the Ascott Group can get valuable insights into its sales data and forecast demand for its products, which helps to optimize inventory management, production planning, and logistics. The analysis of sales channels provides critical information for decision-makers to optimize the distribution network and focus on the most profitable channels.
In summary, Ascott Group’s implementation of BI has provided it with a comprehensive understanding of its sales data, and this insight has enabled the company to develop a competitive edge in the FMCG market.
Here are a few examples of how a data warehouse (DWH) can be used in FMCG:
Sales Analysis
A DWH can be used to consolidate sales data from multiple sources and provide insights into sales trends, customer preferences, and product performance. This can help FMCG companies optimize their product mix, pricing strategies, and distribution channels.
Inventory Management
A DWH can be used to track inventory levels and monitor the movement of goods throughout the supply chain. This can help FMCG companies optimize their inventory levels, reduce stockouts, and improve their production planning and scheduling.
Supply Chain Analytics
A DWH can be used to integrate data from various supply chain systems and provide real-time visibility into the movement of goods from suppliers to customers. This can help FMCG companies optimize their supply chain operations, reduce costs, and improve their delivery performance.
Marketing Analytics
A DWH can be used to consolidate data from various marketing channels and provide insights into the effectiveness of marketing campaigns. This can help FMCG companies optimize their marketing spend, target their campaigns more effectively, and improve customer engagement.
Financial Analytics
A DWH can be used to consolidate financial data from multiple sources and provide insights into financial performance, profitability, and cash flow. This can help FMCG companies optimize their financial planning, budgeting, and forecasting, and improve their overall financial performance.